I’m a photographer based in Houston, TX that specializes in sophisticated wedding and high school senior photography.
Over the last few months, TikTok has taken the social media world by storm. Especially with everyone spending more time at home these days, people are becoming more and more involved with the app. This platform is such a great way to connect with people and it is so easy to tell your story, show your personality, and create fun videos!
This is a newer app and it’s easy to get confused if you are navigating it for the first time. So… I have created this guide as a way to show you the basics and help you get to know how it all works! Prepare to become addicted because once you learn how to use it, you never want to stop scrolling!
At first I was completely against using TikTok for my business. I thought it was just another trendy app for teenagers that would come and go. But here are some quick facts the completely changed my mind:
– TikTok has 800 million active users worldwide. Not just users (there have been over 1.9 billion actual installations of the app), but ACTIVE users.
– TiKTok has the highest engagement rates per post of social media platforms. The average is around 8% per post while Instagram’s is just around 3% per post.
– 9/10 users use the app multiple times per day.
With this many users & engagement rates this high (they are over double the rate of Instagram’s), I had a total mindset change. I can’t predict the future & say TikTok will take over the social media marketing world. I don’t think Instagram is going anywhere at all, but what I can tell you is that TikTok is growing. And it’s growing FAST.
So, as a business owner, what should I do about TikTok? Use it! Learn how it works, consume the content, see where the attention of 800 million active users is going.
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